About us

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My name is Joseph Loconte. I've been running around my dad's store since I was little . I am 43 years old now. I started stocking shelves, labeling and selling sneakers at the age of 18. I have been doing this for over 25 years . Now I am the co founder and Creative Director of THE HUB where we just happen to sell sneakers , clothing and accessories.

I fell in love with the culture, through music , fashion, sports and art. With fashion being my favorite it allowed me to create an image in my mind consulting with other designers to bring that vision to life.


Joseph Loconte - Co Founder, Creative Director